![]() ![]() Platformed video creator gradually becomes a vocation. UGC video platforms became even more popular, especially short-video platforms such as Kuaishou and Douyin. When China entered the Web 2.0 era in the 2010s, it became convenient for users to make videos and hold livestream podcasts anywhere, anytime, underpinned by developments in ICT (information and communication technology), including the birth of 4G communication and mass production of mobile smart devices. The first Chinese user-generated content (UGC) video platform was Youku launched in 2006, it enabled individual creators to upload pre-recorded videos ( Li, 2012). In the past decade, the number of Chinese online video users has increased from 284 to 944 million, respectively, making up 62.1% and 93.4% of all Chinese Internet users ( CNNIC, 2011, 2021). ![]() The platform video industry has become increasingly prevalent in China. ![]() The playworkers’ Bilibili channels were also observed online from 2019 to 2020. This study involves semi-structured interviews with 13 playworkers, one Bilibili employee and three advertisers. Although the video creators consider strategies to solve conflicts, they can barely escape from the unequal labour relationship, constructed by the platform. We argue that the conflict derives from enhanced alienation of leisure activities caused by platformization of playbour. Our research clarifies the difference between affective labour and emotional labour and discovers the conflict between the two types of labour. We argue that it is important to recognize their nuance and investigate their relationship. Current studies of platformed playbour either interchangeably use affective and emotional labour or rarely discuss the interplay between the two concepts. ![]() The creators’ labour involves creating content through affective labour and managing the fan communities through emotional labour, situated in a network production model. This article investigates the game video creators’ playbour on Bilibili, a leading Chinese user-generated content platform with a focus on animation, comics and games. All subjects Allied Health Cardiology & Cardiovascular Medicine Dentistry Emergency Medicine & Critical Care Endocrinology & Metabolism Environmental Science General Medicine Geriatrics Infectious Diseases Medico-legal Neurology Nursing Nutrition Obstetrics & Gynecology Oncology Orthopaedics & Sports Medicine Otolaryngology Palliative Medicine & Chronic Care Pediatrics Pharmacology & Toxicology Psychiatry & Psychology Public Health Pulmonary & Respiratory Medicine Radiology Research Methods & Evaluation Rheumatology Surgery Tropical Medicine Veterinary Medicine Cell Biology Clinical Biochemistry Environmental Science Life Sciences Neuroscience Pharmacology & Toxicology Biomedical Engineering Engineering & Computing Environmental Engineering Materials Science Anthropology & Archaeology Communication & Media Studies Criminology & Criminal Justice Cultural Studies Economics & Development Education Environmental Studies Ethnic Studies Family Studies Gender Studies Geography Gerontology & Aging Group Studies History Information Science Interpersonal Violence Language & Linguistics Law Management & Organization Studies Marketing & Hospitality Music Peace Studies & Conflict Resolution Philosophy Politics & International Relations Psychoanalysis Psychology & Counseling Public Administration Regional Studies Religion Research Methods & Evaluation Science & Society Studies Social Work & Social Policy Sociology Special Education Urban Studies & Planning BROWSE JOURNALS ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |